Rogers iPhone Debriefing
The early adopters get the iPhone as it’s meant to be enjoyed, but everyone else gets stiffed with the sucky plans. Rogers avoids the iPhone becoming horribly uncool – “you bought the iPhone? What are you, stupid?” – and avoids bad nerd of mouth. It also avoids bad press re: weak launch sales of iPhone, Bell and Telus kicking their ass with the Instinct, etc. Yet after a scant two months, it gets to keep the plans that everyone hated, the plans that virtually guarantee expensive data overages.
Let’s not kid around: Rogers isn’t losing money on the nerd plan. So if they are able to turn a profit on 6 gigs of data a month, why can’t this be the plan for everyone?
I’ll leave the answer to your imagination.