Angry Robot

RED’s ‘Holographic Media Machine’ Feels Like an April Fools’ Joke

Red is weird. So it seems like they want to release a smartphone-based camera system. Makes sense given their business and the state of the industry (smartphones have eaten the low- and even mid-range camera market). But the press release-cum-pre-order says its “modular” and what you’re buying for $1200 here isn’t actually a camera, it’s a fancy phone gussied up with features and/or marketing buzzwords like “holographic”, “nanotechnology”, and “multi-dimensional audio”. Further “modules” not available at launch (Q1 2018).

But I still remember how skeptical people IN THE CAMERA INDUSTRY were about the Red One before it came out, and they delivered. (thanks Karim!)