Shane Carruth on self-distributing Upstream Color and “life in the pig corral”
I had this feeling he did the trailer himself (because he seems to do everything himself, including the music in the trailer), and I was right, as he’s doing all the distribution and marketing. About the trailer:
It’s like this is the opening-credit sequence of the film. It sets the tone. There’s a way to approach this where you want to make as much money as possible. I get that. But I think if we’re willing to just have some integrity and some earnestness, we get to do something better and something we can be proud of. It’s a continuation of storytelling.
Maybe skim over the first part of the interview though as it seems kinda spoilery. I get the sense that this is the sort of film you don’t want to go into knowing too much about the story.