Canadian moviegoing myths busted in new survey
On the myth-busting front, one big canard that died was the notion that anglophone Canadians shun Canuck films because they deem them inferior to Hollywood ones, while francophone Quebecers embrace their domestic content for exactly the opposite reason.
The study showed that genre — with comedy the most popular — is the main driver for movie choices made by both English and French moviegoers. (Story topic and casting were the second and third major drivers, respectively.)
Does Canadian comedy do better than other genres because it’s easier to produce for low budgets? Or, because humour is more regional, do Canadian films do a better job of making Canadians laugh? According to this survey, people often don’t know or care that the film they are seeing is Canadian. (via)