HBO Go Considered For Non-Cable Subscribers
Certainly a step in the right direction:
Plepler suggested that HBO GO possibly could also be packaged with a monthly Internet service for a lower cost. Customers could pay $50 a month for their broadband and an extra $10 or $15 for HBO.
I guess they’re afraid if they just charge that $10-15 for an internet subscription service, all the cable companies will drop them. Would that matter though? Wouldn’t their existing customers sign up for the net service, with new business from internet cheapos making up for any old-schoolers who can’t figure it out? But of course the cable companies are also the internet providers for most people, and they have the power to block HBO altogether. (via)