Rogers "blue" t-shirt draws fire
Rogers Communications Inc. has rolled out “blue” t-shirts, but critics are saying the company’s shirts are anything but.
Rogers spokeswoman Elizabeth Hamilton said the shirts reflect the changing state of the t-shirt marketplace.
&##8220;We’re in the business of offering high-value services to customers.”
Critics say the shirts are, in fact, red.
“What appears to be a good shirt on the surface comes with some serious caveats,” wrote Marc Lostracco, assistant editor of the Torontoist website. “Customers need to remember that a company calling something ‘blue’ doesn’t actually make it so.”
Hamilton disputed the criticism and said the shirts fit the uses that customers were asking for.
“It’s actually quite good value,” she said.
So yeah, that’s pretty much the gist of it, wouldn’t you say? I thought it was pretty clear what unlimited meant in the context of cellphone data plans, but Rogers sure doesn’t think so. Shit like this keeps us Canucks in the technological ghetto, as Steve notes.