what is … gripe?
Oh, Christ. The a-list Cabal™ is attempting to force a meme down our throats again. The phrase “What is real? 415 564 1347” is popping up in all the right places (kottke, zeldman, megnut, RCB, even MeFi). No, it isn’t a metaphysical sex chatline; no it’s not some Nike gimmick – although it sounds a hell of a lot like one. No, it’s this, brought to you by Heather of harrumph and the mirror project. It will be a zany SXSW event where “anything can happen” because “vibrant, creative, energetic people” will be “in one place, at one time — with one question — to answer however they see fit.” Which is all well and good, I suppose; but it still sounds like someone is trying to sell me mutual funds.